FUEL: A NEW COMMUNICATIONS RESOURCE


Fuel Communications LLC was founded in 2002 as a resource for integrated marketing and communications.

As we define it, integrated marketing and communications is the power of public relations, advertising, the Internet, and other channels working together to accomplish single-minded objectives. We're not the first proponents of this concept. But we believe our experience and expertise enable us to practice what we preach and deliver results in greater abundance than just about anyone.

How we work
For starters, when you work with Fuel, you're working directly with the agency principals. We care about your business and your success, because when you look good, so do we. Fuel's principal partners are responsible for strategic public relations planning and management, media relations, and the implementation of a wealth of marketing and creative services, including advertising and print collateral, website content development, and video and DVD production.

To ensure the highest quality in every aspect of a project, we call upon the Fuel Creative Alliance—an extensive network of professionals with expertise in art direction, graphics design, photography, broadcast production and post-production, media planning, and website development. This approach enables us to assemble a team whose members are absolutely the best fit for their task.

Retainer and project work
Fuel works on both a retainer and flat project-fee basis. Experience tells us that a retainer relationship pays greater dividends. It allows us to tune in to your business and truly become a part of your team. This enables us to create opportunities based on our understanding of your business and your objectives, and to address communications issues as soon as, or even before, they arise. Sometimes, it takes a partner operating outside the walls of your business to create opportunities that may not be so readily apparent to those in the organization who are focused on day-to-day operations.

Quality and value
Exceptional value is what you can expect from Fuel. We deliver strategic thinking and quality work that brings results at rates and fees that are reasonable. There are no hidden, unnecessary, unexpected, or inflated costs. And if our work doesn't bring results to your company, we don't expect to be paid for it. It's as simple as that.

We believe our responsibility is to put your business first, even if it means recommending that you work with someone else. There are several top-notch communications firms in Honolulu. Each has areas of expertise and does certain things better than the rest. We know this because Fuel's principals worked with two of the best of these companies. We'd be happy to recommend them to you if we think they can do a particular job better than we can.